I wasn't going to do this. I didn't want to join the masses of reporters and pundits and radio show hosts getting readers, viewers and listeners all worked up by talking about the swine flu - but I can remain silent no longer.
First and foremost let me clarify that the lives lost to this virus represent a very real tragedy and I think nearly every major media outlet in the world has glanced over that part of the story. People have lost loved ones to a relatively simple virus and that is nothing short of tragic. Our hearts must go out to all those who have suffered such a loss.
I am not an epidemiologist. I do not work for the CDC. My basic education in the sciences would only enable me to give a cursory overview of what a virus does and how it acts in a population. I have, however, contributed to the fear of a pandemic influenza virus by participating in numerous disaster exercises that examined how communities would respond, and more dauntingly, recover from something as bad as the Spanish Flu outbreak. These fears are real. A true pandemic could bring the entire world to its knees. The results of a true pandemic would be catastrophic for nearly every group of people on the earth. I can scarcely fathom all the repercusions.
News flash: the world has not yet been brought to its knees by the swine flu. CNN, Fox, ABC, NBC, Matt Lauer, The View, Mike O'Meara, Jim Vance, and the guy handing out government conspiracy pamphlets in front of the White House would have you think otherwise. (And on a separate note all share the same level of integrity and accuracy in reporting the "facts.") It is absolutely
SHAMEFUL that when the media jumped on this story it was an immediate move to the doom and gloom of the bird flu, anthrax-laced letters and every other story deemed worthy of its own intimidating graphics.
The media at large seems to lack the social responsibility that would undoubtedly attenuate their fear mongering. Its all about ratings - not getting people the information they need. I'm not going to spend too many more keystrokes beleaguering that point since anyone with an ounce of intelligence already knows it. What scares me more than swine flu, IEDs, dirty bombs, earthquakes, kidnappings and Craigslist Killers is simply this: the media cries wolf and all the American sheep suddenly follow this week's most popular shepherd.
Another point I'm not going to give much page-space to is how ignorant many of those sheep are - there will always be ignorant people who can't think for themselves and I don't expect that to change between now and the end of the world. The danger that stems from the media dancing with the masses is not as obvious as ignorance; to label it as such is really nothing more than a shirking of our own social responsibility. No, the danger is that the media controls a very powerful tool - the ability to change the behavior of the masses at the drop of a hat (or the drawing of the cool new
QUARANTINE graphic). Some day, we might really need that power.
The world, and especially Americans, will undoubtedly start to experience what those in the preparedness community have since 9-11: fear fatigue. For us it is the constant bombardment of new threats and preparedness challenges that cause us to grow weary - for the rest of the world it may very well be the media. God forbid that in our lifetime, or those of our posterity, there should be a very real need to wake the masses from their daily grind, to instill the kind of fear necessary to trigger the actions required to protect lives; the masses may not heed that call.
The fire alarm in my building was malfunctioning last Friday. It went off about 20 times during the day. The first few times we all went outside and waited for the fire department. The next few times the crowd got smaller. Eventually everyone just ignored it - even the fire department had to stop answering the call.
We have allowed the media to malfunction; to sound the alarm one too many times. We all have some responsibility in that - after all you watch the news don't you?
I might catch swine flu and get very sick but that doesn't scare me much. No, what really scares me is that no one will leave the building the next time the media-alarm goes off and we'll see a loss of life more devastating than anything we've ever seen before - all in the name of 24 hours of entertaining news 365 days a year.
There. Now I can have some swine flu hits on Google too.
Labels: Complacency, Disaster Preparedness, Media, Pandemic, Preparedness, Swine Flu